Climate change and its various impacts, including extreme weather events, have recently been recognized as urgent threats to the ecosystems. The Blue Economy, as defined by the World Bank, involves the use of ocean resources to promote sustainable economic propriety, livelihood improvement and job creation while ensuring health of ocean ecosystems. Notably, investing in blue carbon, which encompasses ecosystems like mangroves, tidal and salt marshes, seagrasses can serve as a powerful tool in combatting climate change. Investing in innovative solutions to reduce carbon emissions and funding initiatives to create and expand carbon sinks worldwide are essential components of this endeavour. While technological innovations are a focus, nature-based solutions, particularly the preservation and reclamation of blue carbon ecosystems, can offer an expedient, sustainable and less expensive approach. This research article aims to establish the significance of investing in blue carbon initiatives. In this line, this study proposes that implementing blue carbon initiatives under the voluntary carbon markets would be a key strategy towards achieving the net-zero pathway.